A new report by management consulting firm A.T. Kearney found that in 2015, there were more than 100 new fragrance launches and brand extensions all backed by significant media and promotions; however, there has been little change among the top fragrance brands. In fact, four out of the top five women’s fragrances in 2015 held the same spots as in 2010, according to the Chicago-based firm. Fragrance brands and retailers make significant marketing investments, but much of this spending is wast...